Play is the best medicine

Bringing joy and healing to children

In pediatric hospitals across the state of Michigan. Toys, games, crafts, and comfort items, delivered through Child Life teams, free of charge, no strings attached.

A 501(c)(3) nonprofit. Every dollar buys gifts for kids spending the holidays in the hospital.

A child holding a soft yellow plush bunny
🐰

Hand-curated by Child Life teams for each child.

A child's hand reaching for a colorful toy

No

strings attached.

Our Mission

We exist for sick kids.

Alice in Toyland serves hospitalized children by providing gifts and comfort items. We bring joy and healing through the power of play, donating toys, games, and crafts to Child Life teams in pediatric hospitals to be distributed free of charge.

We know there are many children fighting big battles this holiday season, and always. We hope they all win the fight. We hope they all go home. Until then, we're here with toys.

Curated with care

Toys, crafts, and comfort items chosen by Child Life teams for exactly what each child needs.

Free, no strings

Everything is provided to families at no charge. No bills, no obligations, just play.

Healing through play

Play eases anxiety, supports therapy, and improves medical outcomes for hospitalized kids.

Our Story

It began the week before Thanksgiving.

In 2018, on a normal Monday night the week before Thanksgiving, our daughter Alice was diagnosed with an advanced cancer and rushed to Helen DeVos Children's Hospital.

That initial hospital stay lasted until Christmas.

A family of five in a hospital room wearing Go Green for Alice shirts
"Friends and family wrapped their arms around us, salvaging our holiday by purchasing toys for our children and our Thanksgiving and Christmas meals."

Throughout Alice's years of treatment, the Child Life team was critical in her experience, providing her relief and comfort through the power of toys and play.

This play facilitated physical therapy, occupational therapy, and improved medical outcomes by providing psychological safety and reducing the stress and anxiety of treatment.

We do not accept the reality that this support is not universal.

Children are spending holidays, birthdays, and special occasions in the hospital, uncelebrated. So we fundraise to spread joy and healing, using every dollar donated to purchase gifts for kiddos spending their holiday season in the hospital.

Toys, crafts, and comfort items are hand-selected and curated by Child Life teams and hospital wish lists, and provided to families free of charge. No strings attached.

We hope you'll join us.

A child holding a stuffed dog toy during an inpatient birthday celebration
Inpatient Birthday Surprise

A birthday worth celebrating, even in the hospital.

Alice in Toyland is committed to throwing birthday parties for inpatient children. Tell us a little about the birthday hero and we'll help plan the most fun inpatient surprise ever.

  • An overnight, inpatient hospital stay which includes the child's birthday
  • Parental consent

Is the child celebrating an inpatient birthday?

Wall of Thanks

From the families we serve.

"She hasn't smiled like that in weeks. Thank you for the surprise."

Hospital family

"The bunny went everywhere with her, even home."

Hospital family

"You made a hospital birthday feel like a real birthday."

Hospital family

"We felt seen. We felt held. Thank you."

Hospital family

"He carried that truck to every appointment."

Hospital family

"Play gave her a reason to get out of bed."

Hospital family

"From a tired mom: thank you, thank you, thank you."

Hospital family

"The crafts got us through the long nights."

Hospital family

Alice in Toyland

Bringing joy and healing to hospitalized children across Michigan through the power of play. A 501(c)(3) nonprofit.

Let's talk.

Send us a colorful drawing with our donated markers, or for a faster response, send a note below.

© 2026 Alice in Toyland. Made with in Michigan.