About Us

Bringing joy and healing to hospitalized children.

Alice in Toyland is a Michigan-based 501(c)(3) nonprofit dedicated to bringing joy, comfort, and a sense of normal childhood to hospitalized children and their families. Through close partnerships with Child Life teams at children's hospitals, we deliver toys, games, crafts, and comfort items free of charge to children facing inpatient stays, long treatments, and extended time away from home. Every gift is designed to spark play, ease anxiety, and help a child feel like a child again, even inside a hospital room.

Our work is for the children who need it most: kids enduring overnight hospital stays, inpatient birthdays, and the emotional weight of serious illness, along with the families and caregivers walking beside them. We believe play is not a luxury but part of healing, and that no child should face the hospital without something to hold, to build, to color, or to celebrate with.

Alice in Toyland is built and run by a small, dedicated team of volunteers and family members who have lived this experience firsthand. Our story began in 2018, when our daughter Alice was diagnosed with an advanced cancer and rushed to Helen DeVos Children's Hospital. The outpouring of love and toys we received during that first long stay showed us exactly what a difference a little joy can make, and we have been paying that forward to other hospitalized children ever since.

Free of charge

Every toy and comfort item is gifted at no cost to families or hospitals.

Child Life partners

We work hand in hand with hospital Child Life teams to reach the right children.

Powered by play

We believe play is part of healing, not a reward for being well.

Wall of Thanks

From the families we serve.

"She hasn't smiled like that in weeks. Thank you for the surprise."

Hospital family

"The bunny went everywhere with her, even home."

Hospital family

"You made a hospital birthday feel like a real birthday."

Hospital family

"We felt seen. We felt held. Thank you."

Hospital family

"He carried that truck to every appointment."

Hospital family

"Play gave her a reason to get out of bed."

Hospital family

"From a tired mom: thank you, thank you, thank you."

Hospital family

"The crafts got us through the long nights."

Hospital family

Alice in Toyland

Bringing joy and healing to hospitalized children across Michigan through the power of play. A 501(c)(3) nonprofit.

Let's talk.

Send us a colorful drawing with our donated markers, or for a faster response, send a note below.

© 2026 Alice in Toyland. Made with in Michigan.